CaloCalo Privacy Notice

What's New in this Version

This Policy updates our previous version (dated 11/25/25) with a user-friendly format and streamlines how our users can exercise their privacy rights.

Personal Information We Collect

We may collect personal information directly from you, automatically through your use of the Services, and from third parties.

How We Use Personal Information

• Provide our Services. We use your personal information in connection with the provision, administration, and management of the Services, including managing your account, providing troubleshooting and technical support, and otherwise running our day-to-day operations.
• Communicate with You. We use your personal information to communicate with you, including responding to your questions and requests. We may also use your personal information to send you communications to request information, seek your feedback, or provide you with administrative information, such as changes to our terms, conditions, and policies.
• Respond to your Requests to Exercise your Rights. We use your personal information to respond to your requests to exercise your rights over your personal information.
• Send You Promotional and Marketing Materials. We use your personal information to send you newsletters and other promotional communications, including information about CaloCalo’s new offerings, features, offers, events, webinars, and other information.
• Targeted Advertising and Cross-Device Tracking.
  • Targeted Advertising. We may engage in targeted advertising. This means that you may see advertisements that are targeted and personalized to you on the Services and/or you may see advertisements for CaloCalo on third-party services based on information that we have collected from and about you. We and our third-party partners may use Tracking Technologies to collect information about you. This includes your device’s IP address, online identifiers (e.g., cookie ID, mobile advertising ID, etc.), and activity information for such purposes. For example, our partners may use the fact that you visited our website to deliver advertisements to you on non-CaloCalo websites or they may use the fact that you used our mobile app to deliver advertisements to you in other mobile apps. Additionally, we and our partners may use the information collected to determine whether our interest-based advertising activities resulted in you engaging in other activities on the Services, receiving and interacting with our advertisements, or otherwise engaging with us.
  • Cross-Device Tracking. We and our third-party partners may use the information we collect to help us identify other devices that you use (e.g., a mobile phone, tablet, computer, etc.). This means that your online behavior on your current browser or device and your device’s location may be combined with information collected from your other browsers or devices. Upon making an inference that a device is in use by you, our partners may use this information to deliver an advertisement on the device, to limit the number of times you see an advertisement across your devices, and to help measure the effectiveness of our campaigns across devices.
• Analyze usage of our Services, Ad Performance, and Research.
  • Analyze performance of ads. We engage third-party analytics providers to help us analyze traffic to evaluate usage of the Services and to understand the performance of our advertisements. These third parties may use Tracking Technologies on the Services to collect information for such purposes.
  • Research. We use your personal information to administer surveys and questionnaires that help us better understand how CaloCalo users access and use the Services and for other research and analytics purposes, including to measure the effectiveness of the Services and the effectiveness of our marketing and advertising efforts.
• Enhance and Personalize our Services. We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence), personalize content and features to your interests and goals (e.g., providing suggestions, reporting and analytics, meal plans, and recommendations), and test out new features and updates to our Services.
• Plan and Manage Events. We use your personal information to assist with event planning activities, such as event registration and attendance and connecting you with other event attendees. We may also use your personal information to facilitate special events, sweepstakes, contests, and promotions, which have their own specific participation rules.
• Maintain Security and Protect Rights. We use your personal information to help monitor and maintain the security of the Services and our business operations. Additionally, we use your personal information to prevent and detect fraud, unauthorized activities and access, and other misuse of the Services to protect you, our business, and others from unauthorized transactions and other unlawful or unsafe activity.
• Satisfy Our Legal Obligations. We use your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
• Manage pre-litigation or litigation matters. We use your personal information to defend our rights and interests in the event of pre-litigation or litigation.
• Carry Out Internal Operations. We use your personal information to conduct financial, tax, and accounting audits and assessments of our operations, including our privacy, security, and financial controls. We also use your personal information to administer our business, accounting, compliance, recordkeeping, and legal functions and for related risk and compliance purposes. We may also use your personal information to help maintain appropriate business records and enforce our policies and procedures.
• Carry Out Sales and Business Transactions. We may use your personal information in connection with the evaluation, negotiation, and/or completion of a business transaction (e.g., a merger, divestiture, restructuring, acquisition, reorganization, dissolution, or other sale or transfer of some or all of our assets), whether as a going concern or as part of any bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.

How We Disclose Personal Information

We disclose personal information to the categories of recipients described below:

• Our Business Partners. We may partner with other businesses to offer the Services and disclose your personal information to those business partners as necessary or appropriate for the purposes listed in this Policy.
• Our Service Providers. We may disclose your personal information to third parties that provide business, professional, or technical support services to us and/or perform functions on our behalf to provide the Services. The services provided by these parties may include IT and website hosting, payment processing, market research, customer support (including our Support Center chatbot virtual agent), data storage, data analytics, auditing, and consulting and legal services.
• Other CaloCalo Users. We may disclose your personal information to other CaloCalo users in the context of specific features that are social in nature as part of the Services. For example, we will display any personal information that you post or make available using the Services’ public-facing or interactive features, Groups, or discussion blogs.
• Our Marketing and Advertising Partners. We may disclose your personal information, including device and browser information and activity and usage information, to our marketing and advertising partners, including social media platforms, third-party advertising networks, and other parties that assist us in serving, measuring the performance of, and optimizing our advertising campaigns.
• Our Analytics Providers. We may disclose your personal information, including device and browser information and activity and usage information, to parties that assist us in performing analytics and help us measure the effectiveness of the Services and our online and offline marketing and advertising efforts.
• Our Research Partners. We may disclose your personal information to our research partners, including those that perform surveys or research projects in partnership with us or on our behalf.
• Relevant Third Parties in Connection with Business Transactions or Reorganizations. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer your personal information to the other company in accordance with applicable laws. We may also disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transaction, such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
• Law Enforcement and Regulatory Authorities. We may disclose your personal information to comply with applicable legal and regulatory obligations and respond to legally valid requests and communications from law enforcement authorities to the extent required by applicable law.
• Other Parties. We may disclose your personal information to other parties at your direction or with your consent or as it may be justified under applicable law. If you are the winner of a sweepstakes or other contest, we may disclose your personal information to anyone who is entitled to request a winner’s list. Finally, we can disclose your personal information to other parties as necessary or appropriate to: (i) comply with applicable law; (ii) protect the Services, our rights and property, or the rights, property, privacy, or safety of others; (iii) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, or misuse of the Services; (iv) enforce, detect, investigate, and take action in response to violations of the CaloCalo Terms; and/or (v) allow us to pursue available remedies or limit damages that we may sustain.

Managing your Marketing and Personalized Advertising Preferences

You have the ability to manage your CaloCalo account and your preferences as described below.

International Transfers of Personal Information

CaloCalo is headquartered in the United States and has service providers in the United States and throughout the world. As a result, your personal information may be transferred to the United States and other countries or regions with data protection and privacy laws that differ from those in your country of residence.

When we transfer your personal information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is protected. However, please note that while outside of the jurisdiction in which you reside, your personal information will be subject to applicable local laws, which might permit foreign governments, courts, law enforcement, or regulatory agencies to access your information in certain circumstances.

By using the Services and/or sharing your personal information with CaloCalo, you are informed that your personal information may be transferred to countries outside of your country of residence.

User-Generated Content

We may offer public-facing interactive features, community forums, or discussion blogs on the Services that enable you to share information (e.g., your achievements, reviews, testimonials, etc.). Any information you post to any public-facing section of the Services may be publicly viewable. By posting to such interactive features you acknowledge and agree that you have no expectation of privacy or confidentiality in the content you submit through such features, whether or not it contains your personal information. For more information about how this information is used, see our Terms of Service.

How We Protect Your Information

We maintain reasonable technical, organizational, and administrative safeguards designed to protect the personal information under our control from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no information security measures can guarantee security.

How We Retain Your Information

We will retain your personal information as long as necessary to fulfill the purposes outlined in this Policy (including to satisfy our legal or reporting requirements), unless a longer retention period is required or allowed under law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

Contact Us

If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at privacy@calocalo.app.

Your Privacy Rights

Depending on where you live, the laws of your country, state, or province may have certain privacy rights over how your personal information is collected, stored, used, and shared, including:

• Right to Access and Data Portability. The right to confirm whether we are processing your personal information, who we share it with, and to access or obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
• Right to Deletion. The right to request that we delete your personal information (subject to certain exceptions prescribed by applicable law).
• Right to Correction. The right to request that we correct inaccuracies in your personal information, taking into account the nature of the information and purpose(s) for which we are processing it.
• Right to limit or opt out of certain types of processing. This includes:
  • the “sale” of your personal information. Please note that while CaloCalo does not expressly “sell” information to others, certain uses of Functional Cookies and/or Targeted Advertising Cookies on our website to collect, use, and disclose information may constitute “sales” or “sharing” of personal information or the use of personal information for “targeted advertising” purposes under applicable privacy laws;
  • the processing of your personal information for “profiling” and “targeted advertising” purposes; and
  • certain forms of “profiling” (in each case, as these terms are defined in applicable law).
• Right to opt in to processing of sensitive information. Some states offer their residents the right to opt in to the use of sensitive information. In this scenario, this means we cannot use sensitive information (outside of the provision of our Services) without your consent.
• Right against discrimination. We will not discriminate against you if you decide to exercise your legal rights.
• Right to appeal decisions. You may have a right to appeal a decision on a privacy rights request. To appeal such a decision, please submit your request to privacy@calocalo.app with “APPEAL” included in the subject line.

Additional Information for Certain Jurisdictions

Residents of certain jurisdictions have additional rights under applicable laws, including residents of certain states within the United States (e.g., California and Washington), the European Economic Area (EEA), Switzerland, the United Kingdom (UK), and Canada.